From vision to impact

An impact campaign to communicate the difference EDT has made to learners, teachers, and communities around the world. Impact is an important part of the organisation’s annual reporting, providing an opportunity to shout about the amazing work they are doing and evidencing impact for future funding bids. The campaign features the full (over 40 pages) printed report, plus shorter (18 page) supporting reports for UK and sub-Saharan Africa. Digital assets created to support the campaign online include talking head videos, and a lead campaign video. The campaign impact report email outperformed previous years, and the impact video had a visible YouTube spike. I received great feedback and recognition from my team for the assets produced for the campaign.