#OffTheShelf campaign

Project requested by university library staff, the brief specified a book plate, tag and comment card for UWTSD #OffTheShelf book fairies campaign. This campaign was largely run through social media channels and student comms to encourage wider reading amongst students and support wellbeing, placing books at random locations across campus. The central book plate design was inspired by Kit Williams Masquerade picture book (which sparked a British treasure hunt in the 1980s) to reflect on the ‘discovery’ of finding the books on campus. The campaign received high levels of student engagement, and is currently still running with these materials.