Christmas appeal

Shelter Cymru’s 2021 Christmas appeal focused on temporary accommodation. Although intended as a short-term solution, the housing crisis means that people can be stuck in temporary accommodation for several months or even years, with little hope for a permanent home. This fundraising campaign features both printed and digital materials, including direct mail, social media assets, printed and digital adverts, all with adapted artwork to better complement the platform, function and target audience. It was a highly successful Christmas appeal, exceeding our target and raising more funds than the previous year.